Mayor Feldmann: “Messe Frankfurt continues to invest in its future and in expanding its portfolio”

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Mayor of Frankfurt Peter Feldmann talked about the restart of Frankfurt Messe and said: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector. Presuming that the pandemic situation and the restrictions imposed by local authorities permit this, events are also to be organised again at the Group’s Frankfurt base in the second half of this year. Since the pandemic broke out in March 2020, it has been scarcely possible to generate any sales at all in Germany. Outside Germany, Messe Frankfurt was only able to hold events to a limited extent, for example in China. The pandemic brought the Group’s decades of growth to an abrupt halt. Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group, with a flexible but strict budget”.

“If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million”, said Wolfgang Marzin, CEO of Messe Frankfurt.

To compare, the final report for financial year 2020 made approximately €257 million, while in 2019, the number was €736 million. In spite of very difficult conditions, a total of 153 events were held over the past financial year – these included 46 trade fairs and exhibitions (2019: 155) with more than 33,000 (2019: 99,246) exhibiting companies and 1.2 million visitors, reports Light Sound Journal.

Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year.

Mayor Feldmann said: “Even in challenging times, Messe Frankfurt continues to invest in its future and in expanding its portfolio, having added a total of 23 events worldwide since 2020. These include, for example, the Cross Border E-Commerce Fair in Shenzhen – the first event of its kind in China – which was added during the current financial year. As well as this, the Group will be stepping up its activities in the North Chinese city of Tianjin. Located in the centre of the Circum-Bohai-Sea Economic Zone, the city’s economic importance is on a par with that of the Greater Bay Area and Yangtze River Delta and it is set to be a new global trade fair hotspot.”

Photo credit Jan-Philipp Thiele for Unsplash