Venice and Florence proposed a new tourism model

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Venice mayor Luigi Brugnaro and Florence mayor Dario Nardella, published a nine-page booklet plans to help them rebuild a “new model” of tourism. The plans include more policing and more funds for public transport, better better regulation for guides and for short-term accommodation rentals.

Although the pandemic has not ended yet, both mayors understand they need to get ready for tourists since it is the most important industry for both cities. That is why they gave their ideas on how to regulate the tourism sector once the travellers return.

Florence mayor Dario Nardella said: “As soon as the borders reopen after the coronavirus emergency, the country must be ready”.

Some of the things they want to introduce are instant fines for visitors caught vandalisng the cities’ streets or monuments, as well as “smart control rooms with increased video surveillance”. Along with better regulation of tourist rentals, they suggest limiting some commercial activities aimed at tourists and preserving the craft and neighbourhood shops in the historic centres.

Venice mayor Luigi Brugnaro emphasised that as “ambassadors of Italy in the world”, their two cities must lead the way.

In recent years, mass tourism is becoming a big issue in Italy, especially Venice and Florence. It has been swamped by tourists and it led to widespread concerns about whether cities like Florence and Venice would be able to cope. Petty crimes, littering and vandalism, high pollution – these are just some of the problems in these cities of culture and art.

Some of the fines have already been introduced: from outdoor snacking in central Florence to cycling shirtless. Also, Venice should have introduced a new tourist tax intended to keep the city clean and safe, but it got delayed because of the pandemic. Venice authorities said the levy, targeted at day-trippers excluded from an existing tax on tourists staying overnight, will now not be implemented until 2022.



photo credit Clare Speak/The Local