Mayor of Palma: “We are prepared for the economic reactivation”
The City of Palma has officially presented their campaign to relaunch the city as a tourist destination.
Mayor of Palma José Hila stressed: “Palma is a tourist city and the town hall unequivocally supports the sector that, with reactivation, will generate many jobs. The tourism season will be possible thanks to the efforts and sacrifices of the citizens, businesses and hotel sector. We are prepared for the economic reactivation”.
Mayor Hila also said that one of the most relevant projects to have been launched is the Safe Beaches app, which allows beachgoers to know capacities of beaches and the number of people on them at any one time.
Palma’s objective for this year is to recover at least 50% of the number of tourists in 2019 and the campaign is aimed primarily at the UK, German and Spanish markets. It will be channelled through the main social networks and travel search engines with the goal of generating as many visits as possible to visitpalma.com website.
The town hall has given the Palma 365 Foundation an additional 300,000 euros for the campaign, which has the slogan for Palma: “As close as it’s always been, but closer than ever“.
Palma’s tourism councillor, Elena Navarro, said: ” Since the start of the pandemic, the foundation has worked on the basis of the city once more being a safe, friendly, open, cosmopolitan and sustainable destination”. Photo Majorcadailybulletin