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Eurovision 2021: a virtual village for a “front-seat experience” at home
The Eurovision song contest which got cancelled last year due to Covid pandemic, is now taking place on May 22, 2021 in Rotterdam. Since the number of people for the events is still limited, the organizers have created a vitual village to provide the audience with an accessible “front-seat experience” from home – it is a 3D virtual world where guests can engage in a programme of entertainment.
The audience will have access to live streams, behind-the-scenes content and many interviews, but they will also be able to explore a 3D festival map to sightsee Rotterdam and feel the city vibe. A video message from Mayor of Rotterdam Ahmed Aboutaleb will also be available. The “virtual 2021 Eurovision village” will be available globally and live from 15 to 23 May via www.eurovisionvillage.com.
Renske Satijn, director of Rotterdam Festivals, said: “We are extremely proud of the very first online Eurovision Village and the versatile programme. Everyone is welcome, and we are open 24/7, free of charge. I am happy that with the help of a next-level event experience it is also possible to give visitors a festival feeling through a mix of performances, tours and content that you won’t want to miss. It is a special project, and one that we were able to accomplish at a rapid pace together with the Dept and Tribe Company team.”
Dimi Albers, chief executive at Dept digital agency said: “Since Corona, we have started to focus more on magical, virtual event solutions that really connect people. For example, we organised our own virtual festival, built the digital inspiration day for bol.com, and an online campus for Avans University of Applied Sciences. Eurovision Village with millions of viewers is proof that with big thinking, even the most legendary events can be transformed into digital.” Photo credit: Campaignlive
