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Dublin: phase two of #CircleCity campaign has officially started
First launched in 2020, Dublin’s #CircleCity campaign has the aim of building a culture of on-the-go recycling.
The busy, modern lives mean that people increasingly eat and drink “on-the-go”, while the lack of street recycling bins result in most of this packaging going to waste. In Ireland, an estimated number of 300 million plastic bottles fail to get recycled every year.
It is hoped that with the expansion of the #CircleCity campaign in Dublin, almost 50,000 plastic bottles and 40,000 cans will be recycled each year.
The campaign is being carried out thanks to the collaboration between Dublin City Council and environmental charity Hubbub, with funding from The Coca-Cola Foundation.
Lord Mayor of Dublin Alison Gilliland stated: “It’s been great to see the positive response to the Dublin #CircleCity campaign from the public and the growing numbers recycling their cans and bottles in the city centre. The positive impact of this initiative can only grow with the launch of phase two”.
The campaign will trial the use of 15 Big Belly bins in the Docklands area of the city – these smart-bins feature a solar-powered compactor allowing it to hold up to five times the amount of material, reports Independent.ie.
Country Manager at Coca-Cola Ireland Agnese Filippi said: “Through the #CircleCity initiative we want to help change consumer behaviour and encourage people to recycle on-the-go as they move around the city centre. The investment in the project by The Coca-Cola Foundation is helping us to do this and support Hubbub and Dublin City Council to double the reach and impact of this successful pilot project,”
Director and Co-Founder of Hubbub Gavin Ellis said: “We’re thrilled to see the success of the initiative so far in Dublin city centre and we’re looking forward to working with our partners to double its reach. By making recycling easier, clearer and more desirable, Dublin #CircleCity is changing public attitudes to recycling, helping Ireland meet its circular economy targets.”
Photo credit: Naoise Culhane
