BPCE L’Observatoire estimates that the French sport economy experienced a decline of approximately 21 per cent in 2020 in comparison to 2019, which represents a much deeper recession than for the rest of the economy, which shrunk by 8.3 per cent.

The launch of a five-year, pan-European project by Global Sports Week founding partner Adidas, addressing the brand’s “Global Purpose” pillar of breaking barriers for girls, was another project announced during the event.

Adidas will work with 15 non-profit sport-for-good organisations across different regions of Europe across the five years, improving their capacity and capability to serve women and girls in their communities in order to empower more than 100 Breaking Barriers Champions and engage with in excess of 50,000 female participants.

The project aims to increase girls’ participation in sport by building the capacity of the sport-for-good ecosystem to better serve women and girls, as well as to provide inspiration for girls to become their best selves.

Lucien Boyer, President and co-founder of Global Sports Week, said: “At Global Sports Week’s inaugural edition at the Louvre in 2020, the big message was about the need for change.

“This year, we clearly witnessed the revolution happening across the world of sport, which reflects the fundamental links between sport, business and society.

“This remains the heart of the Global Sports Week concept, which itself has reinvented in a creative and ambitious new format fit for a future, healthier and more socially-conscious world.

“Sport belongs at the heart of this future, and we are clearly seeing how the positive pressure of young people is helping the ecosystem to change and play a bigger role across the key issues in global society.

“We look forward to welcoming the world back to Global Sports Week in 2022 to continue the journey of positive transformation together.”

Source: insidethegames