Plans to rebuild Berlin’s tourism industry

News

Mayor of Berlin Franziska Giffey met the representatives of the Hotel and Restaurant Association Berlin, the Tourismus- und Kongress GmbH Visit Berlin and the Visit Partnerhotels association. Together they discussed how the tourism industry in the German capital can be revived following the Covid-19 crisis.

Mayor Giffey stated on social media: The meeting was about supporting the tourism industry in Berlin and preparing for the new start and the return to the level of 34 million overnight stays in 2019, as well as a well-functioning trade fair and congress business.”

Berlin is generally considered one of the most popular tourist destinations in Europe. Before the pandmeic brought the world to a standstill, millions of tourists from around the world flocked to Berlin every year in order to enjoy the city’s vibrant cultural and nightlife scene. According to Mayor Giffin, the support of the federal and state governments will be needed to help Berlin’s tourism recover.

Mayor of Berlin Franziska Giffey presented the essential components of the so-called 100-day plan in a December interview with the Deutsche Presse-Agentur. It called for a quick draft of a state budget, a broad coalition for housing and affordable rents, and the implementation of a “new start program” for sectors severely affected by the ongoing health crisis.

In our 100-day programme, we have set out to design and prepare the launch of a new start programme for the business community. The Senate Department for Economic Affairs will develop this together with the sectors particularly affected by the pandemic,” mayor Giffey further stated.

More than three decades after the fall of the Berlin Wall and Germany’s reunification, Berlin has grown to be a young, dynamic and multicultural metropolis with an exceptionally diverse touristic offer. For more than a decade, the German capital has also been a top destination for international congresses and conventions.

According to Visit Berlin website, 5 million people stay in the city’s hotels and guesthouses each year, making it one of only a few destinations in the world with 12 million overnight stays. (photo credit: Nikolaus Bader/Pixabay)