Madrid and Alicante: joint promotion of two cities as tourist destinations

Mayor of Madrid José Luis Martínez-Almeida and his deputy mayor, Mari Carmen Sánchez, met with mayor of Alicante Luis Barcala, and his deputy mayor, Begoña Villacís and signed an agreement for the joint promotion of each city as a tourist destination.

Both parties agreed to “promote and propose tourism promotion exchanges in which different advertising and marketing actions are shared, aimed at potential tourists with an urban profile and cultural, gastronomic and experience interests, with the premise of generating in both destinations an increase in visitors on weekend getaways and bank holidays”, as reported by

Mayor Barcala stated: “It is an agreement between two cities with multiple parallels and a constant relationship that will allow the development of joint projects in tourism, culture, sports, and other areas. There are many Madrilenians who have their second residence in Alicante and spend their vacations and many weekends in our city. It is about taking advantage of the synergies of both capitals for the mutual benefit of the people of Alicante and Madrid”.

Mayor of Alicante added: “Alicante and Madrid are cultural and urban cities with a relevant historical and artistic heritage, excellent gastronomy and a wide cultural and leisure offer”.

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